2019 Marketing Trends: January Update
3 Things Could Impact Your Business
A new year brings new trends. And new opportunities. At FUEL, we like to stay on top of the ever-evolving marketing world—particularly the innovations and shifts in technology, platforms, and social channels. After all, what worked last year may not this year. That’s why we’ve started this monthly marketing Trends Update to keep you in the know. And it’s geared for businesses, not marketing geeks: it’s relevant, helpful, and most importantly, understandable. Here are three marketing trends you may want to keep in mind this year.
1) We’re talking, they’re listening
It’s likely you already have Alexa or a Google Home to help you get through the day and answer all of your pesky or pressing questions. With the continued increase of voice technology, voice-activated channels are becoming more and more of a search-marketing tool. And that could seriously influence your business, and your customers. Have you considered the following?
It’s estimated that in 2020 half of all search queries will be voice-based
You will likely be able to place ads on voice search devices like Alexa
Voice activation opens the door to increased automation and “smart” features
Recently, Google unveiled Google Assistant, the AI-powered voice assistant that is the central hub in their new line of smart-home products. Google has also acquired Nest to help with building their smart-home products. And Google Home is already always on and always listening. As Google further enhances this technology within our homes, many are likely to be paranoid that Google is collecting more and more information. But for your business, it could be a goldmine of information to learn more about prospects and customers.
2) It is officially goodbye to Google+
Yes, after lingering on life support for some time, the consumer version of Google+ is officially kaput. In 2018, the company finally announced what many people suspected: 2019 will be the final year for Google+. Partly due to a security lapse, and partly due to the fact that no one on the planet seemed to care about Google+, the behemoth decided to pull the plug on its once promising social brainchild. Google even revealed that 90% of all Google+ user sessions last less than five seconds, which is kind of a conversation killer.
3) Media is becoming more programmatic
That is to say automated. And the potential advantages to businesses are many. Convenience, ease, and timesaving efficiency topping that list. It is estimated that programmatic advertising will become two-thirds of the world’s digital display advertising by 2019. Pretty impressive. Even more impressive for you, programmatic marketing makes advertisers more efficient, automating some of the most repetitive, yet critical, tasks, including bid-adjustments for digital ads, insertion orders for traditional media buys, drip emails, and the like.
Fret not, automation will not be replacing real people in the ad industry anytime soon. While the simplest and most repetitive work can be automated, making decisions about which publishers to place ads with, which keywords to bid on, how to build a landing page, and who to target, are all tasks that humans are much better at than computers.
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