Pitfalls of a Do-It-Yourself Website
Fast! Easy! Cheap! No technical skills required! Do-it-yourself website services can be a tempting option for getting a website for your business launched quickly without hiring a technical team and spending a lot of money up front. But what they don’t advertise are the issues that may end up costing you more in the end. If you’re considering the do-it-yourself route, here are a few pitfalls to be aware of.
You have a design without a purpose.
Ready-made site themes are often designed to visually impress with high-quality stock imagery and graphics, so it can be tempting to begin your website building process by scrolling through theme galleries. A website’s visual appeal is, without a doubt, an important factor in creating a good first impression and building trust in your business, but have you put enough consideration into what else your website needs to do?
Whether your website’s job is to generate and collect leads, sell products, or provide critical information, you should start by defining your website’s objective, determining what you want users to do, and setting measurable goals. Your site’s content hierarchy, functionality, and navigation should be optimized accordingly with design elements used to enhance the user experience and visually represent your brand.
Content creation is hard.
Friendly and engaging. Good spelling and grammar. Formatted for fast reading. Actionable. Valuable. Relevant keywords. Up-to-date. True to your brand’s voice.
If you’re a business owner and not a professional copywriter, the ability to blend all of these elements into effective website copy may not be a skill you’ve been able to develop. You may also find you lack knowledge about keyword research and content strategy. The content on your website is not only necessary for conveying information to your visitors and conversions, but is also absolutely critical for SEO, so it’s not something to overlook or create hastily.
Platform limitations may hold you back.
Some do-it-yourself website builder tools are built on platforms that are not open source or extendible. This means that it may not be possible for you to add features or make needed customizations, hindering the long-term use and effectiveness of your website.
You could also find that your website is unable to easily integrate with lead generation or SEO tools, which can limit you from gathering the data you need to inform business decisions and close sales.
Some ‘easy-to-use’ interfaces may make it impossible for you, or even a professional web developer, to overcome these restrictions without burning through tons of valuable time.
Technical issues can be a nuisance.
A popular feature of website builder tools and some ready-made themes is the drag-and-drop design interface. While it might seem like you’re building a website without code, behind the scenes, there’s actually a lot of code, styling, scripts, and other assets being used to create the design and layout elements you’ve chosen through this interface. Often, all of these resources can increase file size, creating unnecessary bloat and slowing down the load time for your site. A slow-loading site is not just frustrating for your users but can have an negative impact on SEO, especially as Google rolls out new ranking factors based on mobile search. On the other hand, the code base for a custom developed website can easily be optimized for efficiency and quicker load times by a professional web developer.
And, who do you call when you need more help than you can get from a support forum or FAQ section? The average DIY website tool can’t give you the same level of service and support that you can get from a team of professionals.
If you have questions or want to learn more about website development for your business, please contact Annalynn Barnett at firstname.lastname@example.org or call 864-627-1676.